CASE STUDY
Medical Park has partnered with ContentGo, a prominent content marketing platform, to improve its content development process and generate long-lasting traffic growth.
At least 8 out of 10 people refer to search engines as their first source of health information.
Medical Park wanted to be the first choice of people and prevent misinformation.
1
In many countries, the health industry is highly regulated by the governments and faces limitations due to the advertising policies of Google. This phenomenon increases the value of high-quality content.
2
However, it is often not possible to find up-to-date and accurate information. Search results are dominated by content written to mislead users, manipulate search engines, and have no objective basis.
3
Needing to take a precaution in this regard, Google released the Hummingbird update, which changed its entire algorithm in 2013 to provide up-to-date and accurate information to its users, and in 2018, the 'Content Quality' update mainly affected the medical industry. With this update, sites in the health industry were included in the "Expertise, Authoritativeness, Trustworthiness" and "Your Money Your Life" categories by Google.
But how under these circumstances Medical Park Increased its traffic by x12.5 times in 12 months?
Medical Park, one of the largest health institutions in Turkey, wanted to produce content for its visitors under the 'Health Guide' section on its website, in compliance with the regulations and with 'experts' - medical professionals in this case - which standard content producers cannot produce.
The high-quality content written by the technical content writers of ContentGo (medical professionals in this case) contributed significantly to the increase of the traffic of the Medical Park website approximately 12.5 times in 1 year.
ONUR BIRDAL, DIGITAL MARKETING MANAGER
The results are massive. Thanks to the high-quality articles written by medical professionals of ContentGo, we increased our organic traffic x12 times, and still, we are the most visited healthcare in the country.
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