Content marketing is widely used as part of an overall marketing strategy, with 73% of business-to-business (B2B) marketers and 70% of business-to-consumer (B2C) marketers utilizing it.
In order to have a successful content marketing campaign you need to establish regular monitoring and have ongoing analyses.
This blog post will detail the five best content marketing analytics tools, with explaining their essence for any content marketer, and how you can use them to ensure your campaigns reach their full potential.
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