ContentGo Blog

SEM Strategies for B2B Companies

Search engine marketing is a form of online marketing that helps businesses promote their products and services on search engines such as Google and Bing. By optimizing their website for search and using targeted keywords, businesses can increase their visibility and attract more leads. B2B Search engine marketing is a time-tested way to connect with potential customers who are consciously searching for data about your product or service. Additionally, search engine marketing can help you to build brand awareness and establish your business as a thought leader in your industry. When used effectively the B2B SEM strategy can be a powerful tool for achieving success in the competitive world of business-to-business marketing.

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How to sell SEO services?

If you are thinking of starting your own SEO business, whether this is building your company from scratch or just going freelance, you are at the right place. By taking this entrepreneurial step you can benefit form many things, such as, being your own boss, having control of everything and of course creating a cash flow, as selling SEO services can be very profitable.

The SEO domain has a huge competition but you can differentiate yourself and build your clientele consistently. Knowing that selling SEO services is harsh, we created this guide with a “beginner” mindset in order to help take the very first step.

In this blog post, we are gonna cover all the essentials, which involve but not limited to the preparation, pricing, pitching and of course the differentiation.

So let’s dive in together!

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    What Is Barnacle SEO?

    Barnacle SEO enables a company or website to join forces with a sizable webpage that ranks highly for its target keywords. The goal is to increase traffic and leads and to ensure a potential rise in rankings.

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    What is Product Content Optimisation?

    Product content or product description forms the crux of every e-commerce business in fulfilling its marketing goals. Most companies, especially in e-commerce, are shifting their services, and providing customers with a great shopping experience is imperative. Product content guides your online store and informs customers of the products and services you choose to offer them. This article focuses on understanding product content optimisation and why it’s essential as one of your marketing strategies.

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    What Is Content Amplification? How To Use It?

    Content is a ‘must’ for all the businesses that have a digital presence. But there is a huge noise of content, this is why the publishing just for the sake of publishing has to stop. Undoubtedly we all want our audience to engage with the content, but this can be quite challenging. 

    This is where content amplification comes to the rescue. 

    Content amplification is the methodology of enhancing the reach and impact of your content. By leveraging a variety of techniques, you can make sure your content is seen by more people, and has a greater impact on those who do see it. In this blog post, we’ll discuss what content amplification is, and how you can use it to boost your marketing efforts.

    Let’s get started!

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    What is White Label Content Marketing?

    White label content marketing is a service provided generally by digital marketing and seo agencies. It allows the agency to create all the content for the client without revealing that a third party has written it. The agency provides the content to another firm, generally a content marketing platform and can be utilised in any way they see fit.

    The company receiving the white label content usually has its brand and messages on the content. 

    This way, the providers of the content, agencies in this case, can save time and money by outsourcing the content needs to platform.

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    How to Outsource Blog Writing

    There are many ways bloggers today can publish their works to get the best results in terms of viewership and reach. Business owners handle several tasks and depend mainly on the digital efforts to get their business online. One crucial element of these is blog writing. 

    But there is this nitty-gritty question when it comes to outsourcing blog posts. 
    Why should you outsource your blog writing?

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    What’s the Difference Between Native Advertising and Content Marketing

    The time when people were hooked to television is over with the evolution of digital ecosystems. It has been a while since consumers have moved on from watching advertisements as instant web content is available at their fingertips through mobile devices and laptops. People seek information from blogs, news applications, or video-sharing and social media platforms more than they would seek in a traditional advertisement or newspaper. 

    In general, the gap between consumers and advertisers has been widening, and it’s hardly surprising that consumers have become selective with what they would like to purchase. Online ratings and reviews give consumers a clear picture of what they are being offered and not just the idea of a good product or service, only to be disappointed later.

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    How to Market to 18-24 Year Olds?

    Many businesses have realized and understood the importance of focusing on and attracting young adults during any successful marketing campaign. Most organizations have modified their marketing strategies to cater to the younger generation.

    It is imperative to understand and explore the reasons behind this change. Young adults are not just consumers. They are tuned to a world of computers, technology, mobile phones, etc. They are incredibly tech-savvy and have all the information they require at their fingertips with just a click. Additionally, these people have utmost clarity on their needs with complete awareness of how to satisfy their requirements. Hence, if the organization’s target audience is young adults, it becomes all the more critical for the company to ensure they create attractive and eye-catching content to satisfy their audience.

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    Evergreen Lead Generation

    Evergreen lead generation has become a popular tactic in the sales and marketing industry. But what does it mean or what are some effective tactics that businesses can use to generate evergreen leads? And why should you even bother with this kind of lead generation in the first place? Here in this article, you will explore how you can use evergreen lead generation to turn your prospective customers into repeat clients, who will keep coming back to you time and time again.

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    How to Outsource Content Writing?

    Content marketing enables you to bring in sales qualified traffic resulting in  lead conversion and also helps in increasing revenue. When an organization creates a strong content marketing strategy, the results in terms of growth will be limitless, and the benefits have both short-term as well as long-term impact. Businesses these days outsource content writing as it needs a lot of research, and producing quality content is a full-time job itself to be done carefully. The blog gives you a clear overview of how one gets benefited when they outsource content creation.

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    How to Measure Your ROI on B2B Marketing?

    Investors, business owners, marketers, and stakeholders use a wide range of strategies and equations to estimate the stability of a business. One such strategy is ROI (Return on Investment). Every business owner who wants to show their customers the human side of their business knows the importance of digital marketing, unlike in the late 20th century, where marketing was predominantly considered a tool to entice customers to buy a product or service through famous celebrities and sports personalities. Marketing has to be effective, and it should foster meaningful relationships between the business and its customers. Effective marketing in the B2B industry takes the helm when it comes to generating the right amount of ROI that impacts the bottom line of the business. 

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    Lead Generation for Financial Advisors

    Making a successful career as a financial advisor may be a daunting task at first. As easy as people think, being a financial advisor involves juxtaposing between sustaining a good relationship with your current client and creating an excellent fresh start with potential ones. How can you reach potential clients in the new world of digitalization? In other words, how can you increase your leads through digital and content marketing? Read to explore what lead generation is and how to generate your leads through the power of content marketing!

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    B2B Content Audit in Content Marketing

    Companies that effectively conduct B2B Content Audit in Content Marketing are 1.5 times more likely to achieve above-average growth rates than their peers, according to McKinsey. This may be due, in part, to the realisation that a content audit is one of the most effective ways to diagnose and improve your content marketing program. This article will discuss what a content audit is and why it is essential. 

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    Demand Generation vs. Lead Generation

    Demand generation and lead generation are two terms that have been used interchangeably over the years. While demand generation is all about creating awareness and attracting clients’ interest to your business, lead generation solidifies this interest into continuous purchases. Both are vital to the growth of any business, and though they work hand-in-hand, they involve several separate tasks.

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    Best Content Syndication Platforms

    Content marketing is a strategic approach to promoting a company’s brand by creating and sharing valuable content with customers and prospects, including blog posts, articles, videos, infographics, and other forms of digital media. By producing high-quality content that engages potential customers, businesses can build trust and credibility, increasing sales and revenue. Content Syndication acts as a lighthouse for amateur and veteran businesses with a promising marketing strategy. It is a great way to get your product/service in front of a larger audience. 

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    What is Digital Content? How to Create a Digital Content Strategy?

    Digital content is fire. Digital content strategy is gasoline.

    To create a successful digital marketing strategy, it is essential to study digital content, which refers to any media consumed or used online, including text and images. A thorough understanding of the different types of digital content and how they can reach your target audience can create a well-rounded digital marketing strategy for business growth.

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    The Ultimate Website Content Checklist

    Today, digitalization is a universal phenomenon that every business must face. The relevance of the internet has increased traffic and sales for e-commerce companies and brick and mortar stores alike. Absence from the digital world can deny an organization a considerable amount of market share. Any company wishing to stay ahead of the curve must sell or present its products or services online. This includes web pages with content for both consumers looking at them and companies advertising themselves on these same sites.

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    The Complete Guide to a Landing Page for Dentists

    Are you hoping to bring in new customers to your dental clinic? An eloquent and convincing dental clinic landing page with high-quality content is an indispensable asset for your business. This guide will help you grasp the essential elements of a well-written landing page. It also has dentist landing page examples that you can study or emulate. Learn how to stand out from the crowd with a persuasive landing page that showcases the value of your clinic.

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