ContentGo Blog

How to Market to 18-24 Year Olds?

Many businesses have realized and understood the importance of focusing on and attracting young adults during any successful marketing campaign. Most organizations have modified their marketing strategies to cater to the younger generation.

It is imperative to understand and explore the reasons behind this change. Young adults are not just consumers. They are tuned to a world of computers, technology, mobile phones, etc. They are incredibly tech-savvy and have all the information they require at their fingertips with just a click. Additionally, these people have utmost clarity on their needs with complete awareness of how to satisfy their requirements. Hence, if the organization’s target audience is young adults, it becomes all the more critical for the company to ensure they create attractive and eye-catching content to satisfy their audience.

Read More

Evergreen Lead Generation

Evergreen lead generation has become a popular tactic in the sales and marketing industry. But what does it mean or what are some effective tactics that businesses can use to generate evergreen leads? And why should you even bother with this kind of lead generation in the first place? Here in this article, you will explore how you can use evergreen lead generation to turn your prospective customers into repeat clients, who will keep coming back to you time and time again.

Read More

How to Outsource Content Writing?

Content marketing enables you to bring in sales qualified traffic resulting in  lead conversion and also helps in increasing revenue. When an organization creates a strong content marketing strategy, the results in terms of growth will be limitless, and the benefits have both short-term as well as long-term impact. Businesses these days outsource content writing as it needs a lot of research, and producing quality content is a full-time job itself to be done carefully. The blog gives you a clear overview of how one gets benefited when they outsource content creation.

Read More

    ContentGo's latest articles, right in your inbox.

    Pick up the topics you are the most interested in, we take care of the rest!

    How to Measure Your ROI on B2B Marketing?

    Investors, business owners, marketers, and stakeholders use a wide range of strategies and equations to estimate the stability of a business. One such strategy is ROI (Return on Investment). Every business owner who wants to show their customers the human side of their business knows the importance of digital marketing, unlike in the late 20th century, where marketing was predominantly considered a tool to entice customers to buy a product or service through famous celebrities and sports personalities. Marketing has to be effective, and it should foster meaningful relationships between the business and its customers. Effective marketing in the B2B industry takes the helm when it comes to generating the right amount of ROI that impacts the bottom line of the business. 

    Read More

    Lead Generation for Financial Advisors

    Making a successful career as a financial advisor may be a daunting task at first. As easy as people think, being a financial advisor involves juxtaposing between sustaining a good relationship with your current client and creating an excellent fresh start with potential ones. How can you reach potential clients in the new world of digitalization? In other words, how can you increase your leads through digital and content marketing? Read to explore what lead generation is and how to generate your leads through the power of content marketing!

    Read More

    B2B Content Audit in Content Marketing

    Companies that effectively conduct B2B Content Audit in Content Marketing are 1.5 times more likely to achieve above-average growth rates than their peers, according to McKinsey. This may be due, in part, to the realisation that a content audit is one of the most effective ways to diagnose and improve your content marketing program. This article will discuss what a content audit is and why it is essential. 

    Read More

    Demand Generation vs. Lead Generation

    Demand generation and lead generation are two terms that have been used interchangeably over the years. While demand generation is all about creating awareness and attracting clients’ interest to your business, lead generation solidifies this interest into continuous purchases. Both are vital to the growth of any business, and though they work hand-in-hand, they involve several separate tasks.

    Read More

    Best Content Syndication Platforms

    Content marketing is a strategic approach to promoting a company’s brand by creating and sharing valuable content with customers and prospects, including blog posts, articles, videos, infographics, and other forms of digital media. By producing high-quality content that engages potential customers, businesses can build trust and credibility, increasing sales and revenue. Content Syndication acts as a lighthouse for amateur and veteran businesses with a promising marketing strategy. It is a great way to get your product/service in front of a larger audience. 

    Read More

    What is Digital Content? How to Create a Digital Content Strategy?

    Digital content is fire. Digital content strategy is gasoline.

    To create a successful digital marketing strategy, it is essential to study digital content, which refers to any media consumed or used online, including text and images. A thorough understanding of the different types of digital content and how they can reach your target audience can create a well-rounded digital marketing strategy for business growth.

    Read More

    The Ultimate Website Content Checklist

    Today, digitalization is a universal phenomenon that every business must face. The relevance of the internet has increased traffic and sales for e-commerce companies and brick and mortar stores alike. Absence from the digital world can deny an organization a considerable amount of market share. Any company wishing to stay ahead of the curve must sell or present its products or services online. This includes web pages with content for both consumers looking at them and companies advertising themselves on these same sites.

    Read More

    The Complete Guide to a Landing Page for Dentists

    Are you hoping to bring in new customers to your dental clinic? An eloquent and convincing dental clinic landing page with high-quality content is an indispensable asset for your business. This guide will help you grasp the essential elements of a well-written landing page. It also has dentist landing page examples that you can study or emulate. Learn how to stand out from the crowd with a persuasive landing page that showcases the value of your clinic.

    Read More