Content Marketing Example for Fintech


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This post will examine seven content marketing examples for fintech companies engaging in effective marketing. But for the sake of novice entrepreneurs, we need to understand what fintech marketing is.

Content marketing is a brand-new marketing approach that covers all of the strategies and resources used by fintech businesses to boost demand, retain clients, and boost revenue.

Content marketing for fintech, or the sector’s approaches in general, is unlike anything you’ve ever seen. They were developed out of necessity because conventional marketing strategies weren’t working. Examples of these techniques include gamification and affiliate marketing.

The fintech sector’s worth has doubled in just four years, from $112 billion in 2018 to a projected $310 billion in 2023. And fintech marketing has played a significant role in its development.

1. PensionBee

PensionBee is a platform that consolidates your previous pensions into a new online plan. The FinTech company needed marketing that could keep up with its rapid growth while being cost-effective.

To provide successful client acquisition efforts that didn’t delay product development, they teamed up with Amigo, which focuses on client experience and journey. Amigo employed share tracking in the address bar and multi-channel sharing buttons to capture all content activity.

As part of their content marketing strategy, PensionBee launched a referral campaign that lets users customize their social network shares. The business has also tried introducing user-friendly URL sharing as part of continuous upgrades to the recommendation campaign. 

The recommendation campaign has painted a clear and complete picture of the customer journey of friends who were referred. The recommendations consequently resulted in a 4.6% increase in new client acquisition.

According to their data, 92% or more of sharing occurs via the URL bar instead of social media buttons. 

2. Wise

Wise was founded by two buddies who shared the same issue: they needed to pay their bills in pounds and euros but were paid in another currency.

It turns out that many individuals shared the founders’ concern about conversion rates, leading to Wise’s $5 billion valuation in 2020, making it one of Europe’s most valued fintech firms.

Wise covers various topics on their website, including personal finance, expat life, travel advice, and business. This is a great way to use their blog as a content marketing strategy because they produce content pertinent to their service and specific to different potential customers. According to a recent analysis, Wise has seen a 12.4% increase as of August 2023.

3. Curvo

Curvo is a Belgian investment app that targets younger consumers with passive investing. The two founders’ content strategy was established from the beginning, and they have been using social media posts, articles, and videos to generate anticipation and trepidation for the app’s release.

They could produce effective content on their website with a purpose by developing a strong content marketing strategy, recognizing their audience, and comprehending the kind of information they intended to deliver.

As a result of their efforts, they now score highly for most of the key terms in their business, resulting in thousands of visits to their website each month. As a result of the great traffic and people willing to make investments, they have raised about €500,000 for its European expansion and to enhance its client service.

Additionally, the Curvo Academy’s content is organized clearly and straightforwardly, making it simple for customers to comprehend. It is divided into categories based on where the client may be in their journey. It provides them with extremely interesting and helpful information on maximizing their investments and savings.

4. Moov

Moov is a firm that assists developers in accepting, storing, and disbursing money. They are a platform created by developers for developers to provide superior user experiences.

Developers using Moov’s platform may pose questions, discuss the fintech sector, and more in their private Slack channel.

You will discover hardly any content on Moov when you join the group. It puts a lot of emphasis on providing answers. By allowing discussion, the plan is to encourage more people to join the Slack group when they have technical queries.

Even though Moov isn’t mentioned a lot, this content marketing strategy aids in brand recognition, and Moov can utilize it to respond to inquiries and do research on customers. In addition, the head of marketing at Moov has been heard claiming how engaging articles such as, Why I Joined Moov, have helped them through their hiring journey. 

From this, you can see how content marketing allows traffic to your website and allows you to hire the right employees for your company.

5. Spendesk

Spendesk is a comprehensive spend management tool designed for finance departments. For instance, you can evaluate, track, save, and assess your spending patterns to vendors, clients, and team members to help you make wiser financial decisions if you work in eCommerce fulfillment.

Their use of content marketing has proven to be very effective in helping them rank well in search engine results. Spendesk uses a very targeted SEO strategy and uses their blogs to target very deliberate keywords. Through comparison posts, it ranks for tool and product keywords as well.  

Further, because the people who search for these terms have predetermined intentions and are typically at the bottom of the marketing funnel, these fintech content approaches work well to increase conversions.

6. Argyle

Argyle offers a global employment and income data network, enhancing business operations and reshaping consumer access.

They are strong on avoiding fluff regarding their different types of content topics.

They organize monthly brainstorming sessions to develop content strategies that center on real-life problems that they address. Their strategy is solely built on responding to queries when talking with their clients.

This is a really smart method for B2B companies to give their audience relevant material and stay on top of what their ideal customers are doing and the issues they are facing, providing a solid foundation for creating future content.

7. Revolut

Another fintech that has a great content marketing strategy is Revolut. About 18 million users are sent rewards or discount offers through tailored promotional activities. To start with a strong offering of consumer brands, they had to go to great lengths.

Revolut sought to work with well-known affiliate networks because it fit in well with their expansion plan.

They promoted their product by granting access to well-known brands worldwide. They make money by working with partners who routinely go above and beyond for their clients, driving great customer acquisition.

The volume of user-generated content produced by such campaigns is unfathomable. Additionally, people are more inclined to stick with the company if they receive rewards. It builds a strong, loyal customer base.


How to Create a Powerful Fintech Content Marketing Strategy

The main goals of fintech marketing teams are to build customer trust and credibility with target customers through utilizing data-driven insights. Let’s examine a few fintech marketing tactics that have been effective in attaining that for various fintech companies, including some we’ve already stated.

Produce Rich Content

A time-tested strategy for keeping an audience engaged is content marketing. Be aware that persistent content marketing efforts are the key to creating effective marketing campaigns and growth strategies for fintech businesses.

These global private and corporate finance leaders, known as fintech companies, can easily leverage content in their marketing campaigns to drive sales and change how society manages money.

We’re not simply talking about relevant content that attracts traffic with amusing graphics; we’re talking about material that turns viewers into paying customers.

Use Gamification to Your Advantage

Gamification is one of the most popular marketing strategies in the financial services industry. According to trusted sources, in 2025, the gamification market is expected to reach more than $30 billion due to how popular it is.

Gamification is the process of adding game-like elements to routine, everyday jobs or activities. Promoting behavioral change and raising customer motivation is widely utilized to enhance the user experience.

The ability to provide a game-like experience through your app through badges, reward systems, or even functionalities like progress bars is a terrific idea.

Take Advantage of Influencer Marketing

In 2022, businesses spent up to $15 billion on influencer marketing. Several offline and online banks currently use influencer marketing to broaden their target demographic, including millennial audiences with higher potential for earnings but poor investing habits.

Influencers have been able to captivate their followers’ attention on social media due to their distinctive status.

The main factor that will enable your fintech brand to benefit from this strategy is the authenticity and credibility that influencers offer when they interact with your business.

Use Dazzling Branding Strategies

Customers prefer companies that share their values and views and offer fantastic items. Branding is extremely important for something as crucial as personal money because people see the brands they use as extensions of their identity.

Aside from that, excellent branding is a differentiator in the cutthroat fintech industry. Make a statement with your copy, design, logo, and services to keep customers’ attention.

Create a Community to Connect With

A community-led marketing strategy is believed to have advantages in the cost of acquiring customer loyalty, retention rates, and company growth. It is not something that can be built fast but has the ability to be a huge growth strategy.

Building a strong community that readily supports your business takes time and consistent, sincere effort.

It won’t do to airdrop any tokens into early adopters’ wallets. Instead, develop ideas for ways to encourage existing consumers to interact with one another, such as forums or communities through IM services like Slack.

For instance, if your business provides cryptocurrency-related solutions, you may regularly have Q&A sessions on social media.

Make the Most of Affiliate Marketing

Many Fintechs appear to be undecided regarding implementing the affiliate marketing concept. However, every marketing professional contacted can confirm the value of affiliate and referral financial marketing initiatives.

Numerous financial institutions, including card issuers and private banks, have investigated the field of performance-based affiliate marketing.

Governments and commercial financial providers collaborate with many different groups through affiliate programs. One low-risk, high-return fintech marketing strategy is affiliate marketing, which pays out handsomely.

An affiliate network is a smart place to start if you’re looking for a solution to help your Fintech company grow.

Try Various Content

This is one of the more exciting fintech marketing techniques, and it’s an example of inclusive marketing because it gives people a variety of content to choose from. These kinds of materials, especially video content, aid in binding together experience and action.

Snapchat and other social media applications offer comprehensive Augmented Reality (AR) filters that can promote your business. In addition, podcasts that deliver crucial financial advice in a fun way might draw in a bigger target audience and encourage them to use your service.

Using these new content formats may be worthwhile as you may reach a wider audience. This is especially crucial since, over time, there has been a steady rise in the total number of podcast listeners, a helpful content trend that is anticipated to continue.

Putting The Strategies To Work

You can learn a thing or two with the content marketing examples for fintech companies provided today. The fintech industry is expanding exponentially in the 21st century.

This trend is aided by the simplicity of online transactions, improved security, and the convenience of banking without going to a physical bank.

Content marketing allows you to keep your content fresh and your marketing techniques top-notch and enjoy an increase in the number of people who can access your services.

Further, to stay competitive in 2023, you need to be ready to incur all the necessary content marketing costs, depending on your forms of content.

Are you searching for experts to aid you in your content marketing endeavors? Trust ContentGo to help you. We are a content marketing platform that connects professional content writers with companies or agencies that require high-quality content.

To reduce all of the operational costs related to content creation, ContentGo provides these services using technology and creative content marketing tools. So, focus on increasing content campaign success rates for your company by registering with us today.

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