It can be challenging to figure out the best social media marketing trends to pay attention to and which ones to let go of. The social media landscape is constantly transforming as time goes by.
Many people wonder what’s hot and what’s not, but the content has all the answers you need. Instead, it makes it hard for many to fit the upcoming new social media trends into their strategy. Remember that you are not alone; many are fighting these challenges since everyone wants to fit in entirely with the latest social media trends.
Recent research shows that about 68% of individuals use Facebook, and 73% use YouTube.
This has led many to discover how social media content has been the key to marketing their products. Over time, social media has evolved into a powerful tool for many in marketing their made products.
Social media strategy has become an essential part of many people’s lives in a short time. What started as a medium to stay in touch with good friends and family became a channel for many brands.
The channel has also led businesses to connect well with their target audience, which has been made possible by well-crafted social media strategies.
This medium’s rapid growth has led to various social media trends, which are evolving every year. Those adapting to these emerging trends have had a great time because it has helped them conquer the stiff competition in the current market.
Like other marketing, social media networks are a powerful tool changing very quickly, forcing new trends so your brand is safe.
However, this makes it vital for you to keep up with the latest social media trends to conquer the current market fully. It is good you understand that you must future-proof your social media marketing strategies.
Remember that it requires to be reviewed to see what works for you and fully suits your needs. Figure out what needs to be added to the numerous social media platforms. It will help you optimize your social media posts, leading you to get the most remarkable results possible on each social network.
Social media constantly evolves, and consumers’ expectations for how you will engage with them change each time. And since it is a crucial channel for consumer acquisition, it is vital to keep up permanently so that you get to survive in the current market.
To those wondering how the 2023 marketing trends will challenge them, ContentGo lists the top social media trends for you.
Remember that every marketer needs powerful tools to achieve their plans, and you must have the same spirit to survive in the current market. Follow social media marketing trends for better engagement and improved online visibility.
Crisis Management for Social Media Will Be Essential
Businesses are expected to face a crisis due to the development and changes of various strategies each year. Many industries have been challenged, for they still need a designated crisis response team or a crisis plan to fight all the upcoming issues.
The good thing is that social media platforms have recently become vehicles for spreading the good news about customer inquiries since they offer information quickly. The information offered has issues that include both minor and major.
However, this depends on what a social media marketer has for the targeted audience. However, when social media marketers leave these customer inquiries unaddressed, one seemingly minor issue can snowball into an even bigger one, complicating every plan.
When all these arising issues are not dealt with satisfactorily, they lead to causing significant damage to your business, like damage to your reputation and financial issues.
A recent research and survey commissioned by Twitter states that 61% of respondents feel that brands should be able to acknowledge crises. For example, when a company starts selling a product like a technological device, it must work well when sold to the preferred market.
However, when this device does not work as well as expected or causes an accident, there will be customer inquiries about it.
It is now the work of the company to address the issue before it gets out of hand and loses its esteemed customers. Such incidents might lead to your product facing backlash from customer reviews and social media users.
Furthermore, using social media as a crisis management tool is a good idea that will work well for many businesses. It will help you regain the trust of your esteemed customers after any incident that might have led to a reduction in the number of your consumers.
Most people (81%) believe that social media has helped improve businesses, and accountability is the most important thing. And because of how social media apps are utilized nowadays, user experience is essential and can be used as a powerful crisis management tool.
Brand Authenticity Will Be the Way to Go
It is open that many consumers’ behaviors constantly evolve as time goes by, and every consumer expects a change from the available brands. Recent research shows that every customer service channel demands authenticity from the present brands.
This has been proven by 86% of customer reviews stating that transparency has become more important than ever.
However, aside from transparency, all consumers in the present market expect businesses to facilitate authentic human connections and enhance customer service channels.
This will help build an emotional connection to a brand. For instance, a good way that brands can cultivate authenticity is by empowering their preferred leaders to be more proactive on social media.
Besides fostering long-term trust, transparency can help real customers continue doing business with brands even during crisis management for social media.
It is good when consumers are familiar with the business strategy they are dealing with, leading to them being transparent on social media. This now results in 69% of them wanting a company’s CEO to have the power to make a positive impact.
However, when brands work towards building more authentic relationships and deeper connections with their target audience, it ends up being enjoyable for all the benefits.
These benefits include improved brand reputation and better sales figures experienced by the companies offering the products.
The Use of Social Media as a Shopping Outlet to Remain Popular
In 2022, every seller experienced the steady rise of social commerce, allowing users to buy goods directly on social media platforms.
In 2023 social media platforms are anticipated to continue becoming popular in shopping outlets for their real customers.
However, it is projected that by 2026, global social commerce sales will reach $6 trillion. The results of a recent survey show that 36% of social media users bought goods directly from Facebook, followed by 24.5% of real customers who used the Instagram platform to purchase goods.
Social media platforms quickly catch on to this trend, helping many consumers explore new products, including those they choose.
For instance, Facebook has had its Facebook shops an attribute that has allowed businesses to create a complete shop with goods listings. Advanced technology has made it easy for users to add their preferred products to shopping carts.
They are then allowed to purchase such goods directly from a dedicated checkout page offered by the platform. A business that has set up its Facebook shop can integrate it with its messenger account, which offers its targeted audience a more seamless shopping experience.
However, as many expect it to be for social commerce, it will take much work. Apart from presenting a significant opportunity for growth, social commerce may still need to be a viable solution for several brands.
Before joining social commerce, consider researching your targeted market. Also, the preferred platform is essential to see if they can support social commerce initiatives. Ensure you determine whether or not that platform can scale with your growth to attain your goals.
The Use of Smartphones Will Matter a Lot
Mobile devices and social media are the perfect combinations of all time because many potential customers have mobile phones, and it is easy for them to access the internet.
The number of smartphone users has increased considerably in the past few years.
This has been due to advanced technology that has led to many mobile phones in the market, and it has made it easy for people to own phones of their own.
For instance, a platform like Facebook has close to two billion monthly mobile active users, which is expected to rise. This has led to mobile traffic surpassing desktop traffic.
Nowadays, many people spend more time on social media enjoying different dance moves posts on mobile apps such as Instagram for Instagram Reels and Snapchat.
It proves that establishing your brand on such platforms assures you that it will reach many customers who read Instagram stories. So be sure that mobile users can be the key priority of your established business.
Several social networks launched a call to action button on their mobile apps to generate more conversations than the web platforms.
It is good to have plans to own your own strategies to attract mobile users worldwide. Now that Google offers priority to the accelerated mobile pages, Marketers or bloggers who want more conversations on their landing pages should use AMP to lower the bounce rate to a significant extent.
Creator-Driven Videos Will Draw More Attention
As social media goals evolve, video-based feeds are becoming increasingly popular in the present market. However, with the high cost of video production and more businesses competing for attention, there might be challenges to getting your engaging content seen.
But then, there is an excellent way to conquer this action by focusing on creator-driven videos to reach your targeted audience.
Creator-driven video ads are exclusive content by social media influencers and celebrities aimed at advertising your brand and having more explained information about the products you offer in the market.
This kind of content is more likely to be seen by potential consumers than traditional advertising. In the future, everyone expects that more businesses will be ready to concentrate on creator-driven videos to attract more attention.
Remember that as a social media marketer, your goal is to attain good numbers of your target audience and make your brand the best in the market. Video-based social media feeds will become the new routine many people will use to establish their brands.
Focus on video-based social media goals in social media marketing for the best sales.
Platforms Diversification Will Gain Momentum
Social media marketing has shown that it can be the key, for it has continued to be a key driver of business growth across numerous industries.
Platforms like TikTok, Facebook, and Instagram have provided brands with an ever-growing pool of potential consumers. However, to stay ahead of the stiff competition, the present brands are diversifying their social media investments in an extensive range of numerous platforms.
With such actions, social media sites are more effective once they spread well across many channels. Ensure your brands reach social media communities to increase social media marketing efficiency.
However, while this may be the case, it is essential to note that platform diversification comes with its own set of challenges that are either expected or not. Such challenges include maintaining a consistent voice across all the available channels.
There is also the need to measure return on investment. Business owners must assess whether platform diversification is the right strategy for them before making any decisions concerning their brands.
It has become clear to many people that the Instagram app for its Instagram reel remains the most popular platform for marketing, but then TikTok has become a close second.
Influencer marketing is one of the newest platforms with many influencers, and many have established accounts with TikTok. Posting Instagram reels has many advertising opportunities, allowing brands to establish their products fully.
The Social Media Landscape Will Continue to Change With Time
The social media landscape will continue to change and is expected to continue for a while. Remember that platforms will come and go and will always be new ones. Such changes will also lead to the old platforms seeking to be reinvented due to forced competition.
Remember that marketers should remain agile rather than be forced to continue adapting to the ever-changing landscape.
Social media marketers need to thoroughly research and experiment with different platforms to determine which works best for them.
It is good to ensure that you select a platform that will work well with your brand and that it works well with your targeted audience. Ensure that you stay ahead of the curve so that brands can ensure that they are using social media most effectively.
The future holds many exciting possibilities for social media marketing, which are expected to help many sellers run their businesses entirely. And with the development occurring every day, the future seems bright, and many cannot wait to see how advanced technology with several platforms will work for them.
All The Engagements Made a Comeback
Those in the market for the last few years have ready results that engagement has always been a critical metric for social media.
Marketers have been seeking more performance-based metrics, conversation, website traffic, and attributed sales via social media. But then, with the changes to the iOS privacy attributes, social platforms have begun a shift back to the metrics that can be captured on the available platforms.
There are challenges that iOS has put upon the social networks tracking off-channel actions, and many trust those platforms.
Marketers will begin encouraging user engagement actions on each platform. This will keep users on their platforms longer and build a valuable audience to re-target all ads.
Marketers can target consumers engaged with a brand’s content by creating engaged audience profiles. However, all this could bring many users down a sales funnel differently and excitingly.
Social Media Continues to Blur the Lines Between Online and Real Life
Several shopping platforms and apps attribute embedded social media capabilities for sharing and social media as an essential part of the decision-making process for customers.
Every brand will continue seeing the lines blur between social influencers online and real-life products. However, YouTube stars are creating product lines and becoming celebrities and real-life destinations. Furthermore, experiences like museums and restaurants are now designed to facilitate posting pictures of the experience to social media.
Even producers of several video content now prefer the “meme ability” of particular scenes.
Brands can also benefit from this omnichannel approach to engage with their target consumers. Now that you have complete information on how social media blur lines, feel free to integrate online and offline strategies for cohesive campaigns that consumers encounter in both settings and across all the available channels.
Customer Support Becomes Social Media Marketing
It is clear now that the future of social media will continue seeing consumers who expect brands to be available for support across all social media channels.
Instead of a consumer support phone line, the audience can now contact businesses through social media comments on posts and their stories.
This is enabled by direct messaging done by the consumers for inquiries about the products a particular business offers.
However, to meet all these expectations, you must facilitate a massive overlap between consumer service and social media marketing in your industry.
Design systems with transparent processes to direct consumer requests flowing from several channels to consumer services representatives who can respond quickly to matters that arise.
Takeaway
The future of social media marketing is bright, and it is time to establish your business on a platform that will work well with your business.
Take time also to figure out the best bathing to do, including deciding to pay influencers for them to promote your product.
It might be advantageous since you can agree that you can compensate them with free goods from your brand for their work. And now, because micro-influencers are increasingly essential on Instagram, you may plan to work with an agency to utilize their experience in engaging micro-influencers at a specific scale.
